For a local business, the Google Business Profile is one of the most valuable digital assets. Businesses in the map top three get most of the clicks and calls.
How does Google rank local results?
Relevance, distance and prominence. You can't change distance, but the other two are in your hands.
1. Complete your profile
- Right primary and secondary categories
- Services and products listed
- Up-to-date hours
2. Real, regular photos
Fresh photos show your profile is alive.
3. Reviews
Ask happy customers for reviews and reply to every one. Never buy fake reviews.
4. Local signals on your website
Consistent name, address and phone, LocalBusiness schema and city-focused service pages.
5. Google posts
Share offers and news regularly.
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