Malet: digital management from product visuals to e-commerce

For a food brand, digital communication starts with how the product looks. Packaging, product range and presentation need to be clear, and customers need to recognise in the online store the product they saw on social media.

For Malet, our focus is to handle these touchpoints together. By bringing product visuals, Instagram, the e-commerce site and ad management into one piece of work, we aim for the brand to look consistent everywhere online.

Our partnership with Malet covers product visuals, the Instagram account, the website, Google Ads and Meta ad management. Each area has its own job: visuals explain the product, Instagram carries the brand conversation, the website is the online point of sale, and ads aim to bring the products to potential customers.

At the heart of our approach is these areas supporting one another. Thinking about content and sales communication together, we make sure customers meet a familiar brand voice.

Five services, one brand voice

• Product visuals — Visual work that introduces the product and highlights its packaging and presentation.
• Instagram — Account management that brings the products and brand identity into social media.
• E-commerce site — An online store that runs from product research to adding to the basket.
• Google Ads — Ad management aimed at reaching potential customers searching for the products.
• Meta ads — Ad management that supports product and brand visibility on Facebook and Instagram.

At Tayfa Creative we produce Malet’s product visuals. The imagery for the sucuk, kavurma and delicatessen products on the site puts both the recognisable packaging and the product itself in front.

Through colour, composition and presentation, we want the product to stand out in the digital shop window and make it clear that the different varieties belong to the same brand. Visual production is one of the core parts of Malet’s digital communication.

We also manage Malet’s Instagram account. We treat the visual story of the products as part of the brand’s social media communication; the focus is for Malet to have a memorable visual language while introducing its products.

We see Instagram as a touchpoint where customers discover the brand and get to know the products. We want product content and the presentation on the e-commerce site to support each other, so the brand stays consistent from social media to the store.

@malet.a.s — Where the product and brand conversation meets on social media. View the account ↗

Malet’s website is an online store where customers can browse products and move on to purchase. Meat, sucuk, kavurma and delicatessen categories lead to the products, and product lists and detail pages combine the image, product name, weight, price and add-to-basket area.

We manage the website in this sales context. A visitor who discovered a product on social media should be able to find the same product in the store and review its details; the mobile view is a natural continuation of that experience.

Tayfa Creative runs Malet’s Google Ads management. We approach it as advertising that aims to connect potential customers searching for the products with the brand’s online store.

Meta ad management across Facebook and Instagram is also part of our scope. Here the goal is to bring the products’ visual story into ad communication and help Malet reach potential customers.

We plan Google Ads and Meta together with the e-commerce site and content production, so the product presentation, the ad message and the store experience the visitor lands on are all part of one brand approach.

• Google Ads — Ad communication that aims to connect search intent with the online store.
• Meta — Ad communication that helps the products get discovered on Facebook and Instagram.

For Malet we run product visuals, Instagram management, the e-commerce site, Google Ads and Meta ad management under one roof, looking together at how the product is presented, where it is discovered and how it is received at the online point of sale.

This partnership shows how Tayfa Creative brings visual production, social media, web and ad management together. We continue to manage Malet’s digital shop window and online sales communication around one brand voice.