12 Instagram posts and 2 cinematic videos for Turkuaz Döner

The focus was to present Turkuaz Döner’s dishes on social media with appetising, consistent content. Handling photography, design and video in one project, we produced a content series for the brand’s Instagram.

The need was not only to show the food. Turning photos that bring out the presentation, textures and details into ready-to-share designs was part of the job too.

We shot directly in Turkuaz Döner’s own restaurant. Photographing the dishes on site put the restaurant’s own presentation at the centre of the content.

The series uses warm table tones, green backgrounds and framing that highlights the details of each dish. Building the designs around this shared language, we aimed for the photos to read as one series on Instagram.

We set up our production in Turkuaz Döner’s own restaurant and shot the dishes there. Analı kızlı, stuffed leaves and içli köfte were photographed with different framings: close-ups for texture, wider shots for presentation.

The footage from the shoot became the product photos used in the design stage, so shooting and design ran as two stages of the same content series.

From the photos we produced, we created 12 separate post designs for Turkuaz Döner’s Instagram account, combining the product images with the brand logo, headlines and short copy describing each dish.

The series includes posts that spotlight individual dishes as well as a table composition that brings the menu together. The photo stays in front; the design supports the story of the dish.

Alongside the photography and post designs, we shot two cinematic videos for Turkuaz Döner, produced to complete the brand’s social media series with motion.

The project grew beyond a single visual format into content production that combines photography, design and video.

Within the project we produced 12 Instagram posts and two cinematic videos for Turkuaz Döner. The production in the restaurant brought the product photos and the design series built from them into one piece of work.

This case study covers the production and content design stage of our social media partnership: we put Turkuaz Döner’s dishes in the frame and turned them into content for Instagram.